Microsoft Powers Bing with AI-The Battle for Online Search Heats up Amidst Ethical Concerns

Case Code: BSTR670
Case Length: 12 Pages
Period: 2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : -
Industry : Technology & Communications
Countries : United States
Themes: Artificial Intelligence

Abstract Case Intro 1 Case Intro 2 Excerpts

About Microsoft Corporation

The history of Microsoft dated back to 1975 when Harvard University dropout Bill Gates (Gates) established Micro-soft in a hotel room in Albuquerque, New Mexico. Gates served as the CEO and chairman of Microsoft..

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